Over 60% of web searches end without a click, users engaging

Customers have questions, you have answers.

Search engines like Google, Bing, and Yahoo use complex algorithms to rank websites based on several factors that influence visibility in search results. Competitors often rank high with "People Also Ask" (PAA) features due to the following reasons:

• Search engines prioritize high-quality, relevant content that directly answers users' queries. Websites recognized in the "People Also Ask" (PPA) section typically have well-structured, informative, and concise content that aligns with the search intent.

• Competitors with high-ranking PAA results often update content that effectively addresses common questions related to their industry or topic.

• Is your website featured in the PAA section?

• Competitors often target long-tail keywords in PAA or question-based queries (e.g., "how to...," "what is..."). These keyword phrases are crucial for ranking in the "People Also Ask" section, which is designed to answer specific user queries.

• Is your website formatted to Answer the Questions with relevant content? 

• Websites with higher domain authority and trust signals (e.g., backlinks, social signals) tend to perform better in search rankings, including in the "People Also Ask" feature. 

• Search engines favor authoritative sources that provide reliable information.

• Does your website have numerous BACKLINKS" referencing your site?

Add Fresh Content 

• Search engines favor fresh, up-to-date content. Competitors who regularly update their content with new information or answers to emerging questions increase their chances of being featured in PAA sections.

• When was the last time you updated your website with new content?

Overall, competitors ranked in the "People Also Ask" section usually have high-quality, user-focused content that addresses specific queries, is optimized with relevant keywords, and is supported by strong SEO practices.